Our Company’s Story and Mission

My brother and I always dreamed of having our own business. We were raised in a working-class home in Los Angeles—both our parents worked full-time and lived paycheck to paycheck. We attended LAUSD schools and eventually both made it to UCLA. After graduating, I worked for six years and saved what I could. When my brother was finishing college six years later, I approached him with an idea: instead of going into the workforce, what if we started something of our own? A business where we treated employees the way we wished our parents had been treated—fairly, with respect and care. At the time, we didn’t know what that business would be. So we started by asking ourselves a simple question: What do we love? The answer was food—especially Mexican food. And one thing always stood out: why did store-bought tortillas never taste like the homemade ones? We saw a real need for artisan-quality tortillas that tasted homemade, but were also healthier and accessible. We knew nothing about food manufacturing, but our dad had over 30 years of experience in the food industry, and when we asked for his help—he said yes. That’s how Mr. Tortilla was born. We entered the industry completely blind—not knowing how competitive it was or how many challenges were ahead. We quickly learned that the tortilla business sees tortillas as a commodity. Most manufacturers focus on making them as cheaply as possible using poor-quality ingredients and shortcuts, because the assumption is “a tortilla is just a tortilla.” But to us, that couldn’t be further from the truth. It starts with our philosophy, which is the root of what makes us different. Quality over Profits. Making tortillas became our passion. We treat every batch like it matters—because it does. We work with artisan bakers, source the best ingredients from around the world, and use a unique overnight cooling process at carefully controlled temperatures in baskets. Unlike most tortillas, we don’t use anti-stick chemicals or artificial shortcuts. This is the reason why our tortillas have a clean bite and don’t have that doughy sour after taste that leaves you feeling sluggish and bloated like the store-bought tortillas. It is also the reason why they don’t stick to your gums. We spare no expense in sourcing every single ingredient from our sea salt to our heart-healthy avocado oil with the best quality in mind. It’s been 13 years since we started. And only now are we finally breaking into retail and seeing our dream—of getting our tortillas onto store shelves—become a reality. It’s been a long, difficult journey, and we’re still on it. But through it all, we’ve never walked alone. We give all the credit and glory to our Lord and Savior, Jesus Christ. He never abandoned us, even when the road was dark and uncertain. And because of Him, we’re still here—grateful, humbled, and full of faith for what’s ahead.

A Family Legacy

Along with our mission of creating the world’s most delicious tortilla, we also made it a commitment to donate 10% of our net profits to charities and 10% to employee profit-sharing. We are now also on a mission to revolutionize tacos. A couple of years ago, after devouring 8 double-tortilla tacos, we experienced a post-taco-guilt. As a result, we had the idea of creating a guilt-free tortilla for all taco lovers like us, so we set out to create the world’s best low-carb taco tortilla. After many years of development, we have now created the world’s first 1 carb, 15 calorie taco tortilla. We took everything into consideration when making this tortilla such as size, creating the perfect crunch, including the perfect amount of ingredients to create both a filling and delicious tortilla. Try our growing selection of keto-friendly food products today.

CBD, CBG, CBN Benefits

Pain Relief

Stress & Anxiety Reduction

Improved Sleep

Anti-inflammatory properties

Neuroprotection

Anti-bacterial activity

Appetite stimulation

Anticonvulsant effects

CBD has been shown to interact with our body's natural pain management system, called the endocannabinoid system. By influencing the way our body perceives pain, CBD can help provide relief from chronic pain, muscle soreness, and joint discomfort.